Car
Buyers' Worst Mistakes
by Remar Sutton
How
much money do you think educated car buyers can save
over uneducated buyers when buying the same car? Would
$5,000 get your attention?
Not long ago, I was involved in
an undercover filming at a dealership where consumers
paid that whopping difference on the same car. And the
difference in the customers? One couple made the "big
mistakes" outlined here; the other didn't. While
you may not save $5,000, you'll save a bunch if you
avoid these classic car-buying errors.
1. Showing enthusiasm. If
you act excited, the sellers know they have a unique
product you want. The price goes up instantly. Keep
that enthusiasm in check until you've driven home. Sneer
a little if you like the car.
2. Buying in a hurry. If
you buy on your first visit to a dealership, you don't
have time to compare. Take your time. Be willing to
walk away. The price at most dealerships falls quickly
if you move slowly.
3. Giving deposits before the
dealer approves your offer on a vehicle. Feel free
to give a deposit, if you really want a vehicle. But
don't give it until the boss has said "yes."
Some dealerships use deposits to keep you there while
they try to convince you to pay more. And you can't
leave if they have your deposit--money, a credit card,
a driver's license, or your kids.
4. Being switched to leasing
without doing your homework. Because dealerships
make a much larger profit if they lease rather than
sell, even the best dealership is going to try to "switch"
you. They'll try to convince you leasing is cheaper
than buying. In most instances, it isn't. If you want
to lease, fine. Just don't do it on the spur of the
moment.
5. Trading in your old car without
knowing its value in advance. A dealership has the
right to give you the least you will take for your old
car. But you have a right to get the most your car is
worth. To know that value, simply clean it up, and try
to sell it to several used car departments. The highest
amount you're offered for it is your car's real value
right now. Don't accept less than that in trade.
6. Financing automatically at
the dealership. Dealerships may be the cheapest
place to finance. To find out, simply bring a copy of
the filled-out dealer contract to your credit union
and compare contracts. If the dealership won't give
you a copy, they're probably telling you they're not
really the cheapest.
Big mistakes, big bucks out the
window. We like to help you preserve your money - that's
what credit unions are all about. Avoid these mistakes,
and put that money to work rather than throwing it away.
Remar Sutton's car-buying tips
have been featured on "Good Morning America,"
"Today," "20/20," "Nightline,"
and in magazines such as People, Newsweek, and Credit
Union Magazine. He's President of the national Consumer
Task Force for Automotive Issues. He writes this column
exclusively for credit union members.
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